Breath taking aerial stunts, gravity-defying tricks on two and four wheels, and high-energy music from up-and-coming bands will highlight the festivities on Saturday, July 17 at the Nokia/T-Mobile Ramps and Amps Invitational. The admission-free event is open to the public and will run all day beginning at 9 a.m. to 9 p.m. EST at the South Street Seaport.

The Ramps and Amps Invitational will feature the T-Mobile Action Sports Team, as well as the world’s top professionals who will vie for a combined $100,000 in BMX Vert and Vert Skateboarding

The first major action sports festival of the season will be packed with energetic athletes and rowdy spectators that will have New York City begging for an encore. By being on–site at the South Street Seaport, fans will have an exciting visual experience by watching athletes perform insane tricks on an enormous 60 foot wide halfpipe. An amazing Freestyle Motocross exhibition, a first in the downtown area, will top off this incredible event. The motocross riders will reach heights of up to 40 feet while performing aerial stunts like Superman Airs, Whips and the infamous “Hart Attack”.

The Nokia/T-Mobile Ramps and Amps Invitational will also feature musical performances by up-and-coming bands throughout the day. Music performances will begin at noon EST and will occur throughout the day with a vigorous special concert after the Ramps and Amps Invitational concludes from 8 p.m. to 9 p.m. EST.

“These professional athletes are the best in the world, and we are pleased to offer them an incredible venue to showcase their talents” said Steve Ehret, Partner, Sandbox Marketing, LLC. “With Nokia and T-Mobile’s support, New York City will be transformed into a Mecca for action sports.” Sandbox Marketing is the on-site producer of the Nokia/T-Mobile Ramps and Amps Invitational.

The Nokia/T-Mobile Ramps & Amps Invitational will be televised on Fox Sports Net on the award-winning Core Culture action sports television show for a total of six hours of programming. Episodes will begin airing Tuesday, August 17 at 4 p.m. and will be re-aired on Wednesday, August 18 at 2 a.m. and again at 9:30 a.m. Re-airs will be shown again on November 16 at 4 p.m., November 17 at 2 a.m. and once again at 9:30 am. All shows are local times.

“The Nokia/T-Mobile Ramps and Amps Invitational is an exciting destination where fans can use the newest technology offered by Nokia phones and T-Mobile’s services to capture top action sports athletes during their high-flying competitions,” said Mike Belcher, director, sponsorships and promotions for T-Mobile USA, Inc.

For more info on how Sandbox can help leverage your brand please contact us at (714) 730-9500 or at info@sandboxmarketing.com