Challenge
Pioneer approached Sandbox to head up a national tour promoting their new NEX unit. Scheduling a tour on a national level is no easy feat but Sandbox has the skills to make it happen. The remaining question was how to promote across the country to Best Buy retail stores, installers and consumers to let them know about this new and beneficial product? Sandbox came up with a simple and effective solution that allowed us to advertise on the road and at Best Buy stores across the country.
Solution
We outfitted a tour manager with a branded Scion xB customized with Pioneer speakers and a NEX entertainment unit. Not only would this act as a billboard driving across country, it also served as an event display piece to show consumers the benefits of having a Pioneer system installed in their vehicle. Daily recaps were recorded at each visit to better understand what worked and didn’t work for consumers and installers, and what features they were most excited to see. Overall, the national tour visited over 20 cities and Best Buy Retail stores.
Results
- Visited over 20 cities on a national mobile marketing tour
- Over 92 training and consumer retail activation days
- Custom wrapped Scion outfitted with Pioneer sound system
- Educated consumers and installers on the benefits of the Pioneer NEX System
- Sweepstakes competition to win a NEX unit
Success Elements
- Creative Development
- Logistics Management
- Visual Design
- Branding & Identity
- Ideation
- Vehicle Production
- Digital Design
- User Experience
- Staffing
- Conceptual Design
- Event Management
- Event Planning
- Experience Management
- Vehicle Management
- Budget Adherence
- Detailed Event Summary
