Panasonic, supporting it’s amazing new e-wear™ product line, has renewed it’s sponsorship of the Core Tour Sports & Music Festival for 2002, officials from Sandbox Marketing, owner of the tour, announced today.

Under the arrangement, Panasonic will be repositioned as Official Portable Electronics Sponsor of the three-stop series to be held in Venice Beach, CA, June 21-23; South Street Seaport, NY, July 19-21 and Huntington Beach, CA, Sept 6-8.

Spectators will be able to experience Panasonic’s exciting new line of e-wear™ portable media players. Last year, the line of tiny wearable music players started a sensation. Packed with even more technology, this year’s unique e-wear™ players add multi-media recording and playback capabilities…and more fun than you can imagine. Core Tour attendees will also have the chance to go home with a brand new e-wear™ player and other Panasonic giveaways as part of the sponsorship.

Panasonic, headquartered in Secaucus, NJ, is a division of Matsushita Electric Corporation of America, the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC) of Japan, one of the world’s largest producers of innovative electronic and electric products for consumer, business and industrial use.

For more info visit www.thecoretour.com

For more info on how Sandbox can help leverage your brand please contact us at (714) 730-9500 or at info@sandboxmarketing.com