Sandbox Marketing was asked by got2b to develop, fabricate and activate a unique activation based on their “Rockin’ It” line of products. The activation was displayed inside concert venues at each stop of the 2011 Nylon Tour which featured Ellie Goulding.

The got2b Rockin It collection features a dry shampoo that can be applied without water to clean and condition your hair. Playing off the concept of showering anywhere using dry shampoo Sandbox and got2b developed a freestanding bathtub display that served as a photo prop. Behind the display a hi resolution backdrop featuring a concert setting gave the impression that the consumers were showering during a concert.

Onsite each consumer was able to climb into the bathtub with their friends and take a photo. Each person in the photo was then given a barcode card to retrieve their photo online via a custom build retrieval site.

The setup spend two weeks visiting eight markets with the rest of the Nylon partners.

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